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When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change.

7 "Quick Fixes" Every Marketer Needs To Know About

7 "Quick Fixes" Every Marketer Needs To Know AboutWhen your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change. The next time you're up against a brick wall, try implementing these techniques into your marketing campaign, and watch those blues disappear!1. Change Your Advertising FocusHey, everyone is a prospective customer, but let's face it... not everyone is interested in what you have to offer. Why waste advertising dollars on those who don't even pay attention? Find your niche. Identify the audience with the greatest need for what you have, and learn all you can about them. Become a specialist who knows what they need, and advertise directly to them. You're customer conversion rate will soar!2. Be Unique.There are plenty of copy cat marketers out there trying to mimic the success of those around them. Sometimes it works... sometimes it don't. But the fact of the matter is that the more unique you are the more attention you will get.What isn't your competition doing? Yeah, try that! Chances are they can't or aren't willing too. That's your key to success!3. Offer a Bonus.Who will pass up a freebie? Add these "on the house" products to your sale to sweeten up the deal. The freebie doesn't need to be anything too big, or cost you anything. Just the idea of the bonus will increase the perceived value of the purchase in the consumers eyes. And yeah, they're all looking for the best buy for their buck!4. Gather Follow Up Info.Most customer don't make a purchase the very first time they walk through your door, but don't let them escape your clutches. Find out who they are, and how to contact them in the future. The longer you keep a line of contact open with them, the more trust you build up. Sooner or later they'll be back and ready to buy this time!5. Wipe Out The Risk Factor.The biggest reason people hesitate before making a sale, is the lack of confidence that they are making the best choice. Hey, no one wants to invest in a product that doesn't live up to its name. In fact the fear of making a bad choice is greater than the desire for the product.You can totally eradicate the risk factor for consumers by providing an unconditional money back guarantee. When you guarantee satisfaction, they won't be so hesitant to get out their wallets and commit themselves to the purchase.6. Be Diverse.The buzz word in the Internet Marketing realm is Affiliateships. Affiliate marketers find products that are related to their own products, and offer it to their customer. The customer wins because he can learn more about the product he is investing in, and you win with commissions for an easy sale. After all, it's much easier to sell to a customer with his wallet out and open than to build a relationship with a brand new customer.7. Keep Your Eyes Peeled.Marketing is an ever changing entity. The Internet has brought tremendous change to the way we do business and advertise. It's wise to keep your eyes peeled for new advertising methods that will add to your profit margin. A word to the wise: don't go too far out on the limb. Keep 80 percent of your marketing budget working on the tried and true methods that have made you successful, but use the remaining 20 percent to test for ways to increase your advertising success.These seven tactics can bring even the most sluggish marketing problem to life. Try one or all of them and watch your sales begin to climb once again... or even for the first time!

Viral Marketing 101 - Not Using It Could Kill Your Business! Here's How To Capitalize On It.

Viral Marketing 101 - Not Using It Could Kill Your Business! Here

Creativity.This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.It doesnt matter if you have a killer product or a fantastically designed website, if people dont know that you exist, it doesnt matter, and you are not going to make it big. Worse of all, you business could just get killed.While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. "Viral Marketing" OverviewViral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of ones product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they wont block it and open it as well.Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.Using Viral Marketing to your advantageThe main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moir popular. Remember the movie The Blair Witch Project?Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsofts Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.Now its your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Starbucks: How To Recruit For The Love And Meaning Of It.

Starbucks: How To Recruit For The Love And Meaning Of It.

In the previous post, "What's love got to do with it?" I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own.Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it.I suggested that if we are to take them at their word, we'd better think of ways and language to attract these kinds of people to us. They're waiting for us.So, instead of leading with the money, or how grand the opportunity is, or how the company is positioned to be the preeminent provider of XYZ product, we offer these people something completely different - something that matches more what they say they seek.Here's how Starbucks attracts such people.Big sign in Starbucks on the Plaza in KC:"HIRING EVENT: At Starbucks you can make a difference in someone's day--and in your career...Date and place..."That's it. No talk of the money, such as it is, or the bennies, which ARE nice, no talk of how wonderful the company is, or how proud they should be to be able to work at (truly) one of the top companies in the world, blah blah blah.Nope. Just...Here, you can make a difference in someone's day--Think of the kind of person who responds to that. I'm sure that explains why they have the most friendly people working at those stores around the world. It is NOT the money, that's for sure. It's tiny compared to the lofty money promises network recruiters hold out.I just want a chance to "make a difference in someone's day..." Indeed.If there's any doubt in your mind about how little 'big' money means to some of the most committed people in the world, think missionaries or volunteers. Or, think of the people lined up by the hundreds and thousands to work at Google, or Nordstroms.It's not the money that draws them, because the pay is not special. It's the people there they want to be around, the feeling the community gives, the chance to max out your brain, your efforts, helping people get what they want, whatever it is...somehow, to make a difference and be part of a community that values and celebrates that.In Rushkoff's uplifting and provocative book, Get Back in the Box ( http://kimklaverblogs.blogspot.com/2006/03/did-we-fall-out-of-box.html ) he notes that "Apple is still widely considered one of the best places in the computer business to work. Apple workers still feel they are saving the world." And look at the cool stuff they come out with! iPod, anyone? No, it's not the money there, either.In our business more than any other I have been connected with, I hear the same desire: people who've had a special product (or business) experience, who now want to save those who still have the problem.Only network marketers have never learned the words to use, so they come across like sales types. But this can be remedied. The attitude, however, needs no remedy. It needs a chance to be seen and heard, to be put front and center by anyone in the business who shares that perspective. Does that sound like you?If so, isn't it time we do like Starbucks?What if we could build up and promote that kind of community within our business? You know, for those of us where meaning matters more than money...P.S. Just in from a 20-year veteran in Shaklee: "My greatest joy is toexperience people turning their health around." -Margo C.

The JV Cassanova

The JV Cassanova

Joint ventures are the key to financial happiness on the internet, and I do believe that they are related to dating - they follow the same structure. Now most people date a few people and then settle down with one person, or into bachelorhood where they "have to do everything all by themselves"; most people find the dating process extremely difficult and nerve racking. Which is why they'd rather sit at home, even if they really want to "meet someone special". Now internet joint ventures are a lot like that. And the success rate either way, be that in the one time happy hit Casanova stakes or to find long term happiness in mutual relationships, depends on whether the 1st principle of Speed Seduction is known, and observed. Speed seduction, and especially for beginners and before they become so good at seduction that ANYONE AT ALL becomes an easy mark, relies on making MANY approaches RAPIDLY. So as opposed to sitting around in a bar and WAITING all night for the right moment or an opportunity to go after a single target, a beginner speed seducer will simply blanket bomb - try one, get a response, try the next. That way the stakes are significantly shifted in the favour of the young speed seducer; with three approaches the chances of ANY FORM of success are significantly lower than with 30, or 300. Now in seduction, you don't go up to some person and just blurt out, "Do you wanna sleep with me ...?" But even if you did, and did it 300 times on the trot with 300 different people, you WOULD ACTUALLY get many different responses and SOME responses that would OPEN THE DOOR TO FURTHER COMMUNICATIONS. And here's where the process of learning how to become a REAL LIF Cassanova starts, this is the ground point zero of seduction skills. With that many approaches, you can't help but start to LEARN SOMETHING - what works and what doesn't, what is culturally unacceptable and leads to you being beaten, what OPENS DOORS even a tiny little bit. Another thing. Imagine you've spent a WHOLE NIGHT courting just one individual - only to find that they are actually not what you had hoped for, or not really your cup of tea. What happens in relationships of the romantic kind is that when a SIGNIFICANT INVESTMENT of time and attention has been paid, people have the unfortunate habit of not cutting their losses QUICKLY and continuing on in the hope that it'll sort itself out or magically get better somehow. And so a pointless, doomed relationship that will never get anywhere just DRAGS ON. Joint ventures between marketing sharks on the internet may SOUND all scientific and bottom line, but actually, they're not. They happen when there's a CLICK between the potential partners involved; when there's recognition, common ground, the mysterious "something" that makes people WANT to interact. And when you're proposing a "joint venture" to anyone, that's what needs to happen just as surely as it needs to happen as you step up to a prospective date with a smile on your face. So here's the trick and the lesson. Go to the meeting places where your prospective dates are likely to gather - marketing groups, for example; or just pick them up from what you can see around and who's successful and who you want to work with. Don't "set your heart on THE one", because we really don't want to get into wrongfully translating our meaningful marriage vows to our business behaviours. Think as a junior JV Cassanova would, and behave accordingly - get up, introduce yourself, see what response you get, and then MOVE ON TO THE NEXT ONE. Don't make one overcautious, over-thought-out, mirror-rehearsed, trembling proposal in a whole long month - make 50! 500! Easy, quick, light, friendly enquiries, that's all that is required. Try it on EVERYONE! The world is FULL of people to JV with :-) and the bigger the sample you go for, the greater the opportunities become. Also, and every real Cassanova knows this, there are other pay offs. So what if you don't get to have an orgy immediately? A nice smile, a dinner invitation, a contact made that can be expanded on later is FINE. That translates to a link exchange or just a pleasant awareness that the other even exists and upon which you can build later on if you want to. The more you do this, the more you learn. The more you learn, the more you understand what you have to present, what you have to say or do to "get the foot in the door" and make a contact. The more approaches you make, the higher your chances of finding "perfect fit" JV partners EVERYWHERE. Just as the scared wannabe lover stands trembling in a world of their own, and right next to them the experienced Cassanova is standing in a world that is OVERFLOWING with possibilites, so it is for JVs on the net. Get started. Just ask - lots. Don't be afraid of rejection - the world is FULL of people. Simply say, "NEXT!" and build your experience. And that's the way to really become a true JV Cassanova in due course. Cheers! Silvia Hartmann

You've Got Nothing To Lose In MLM Home Business!

Home business MLM has never been easier these days. With the emergence of electronic tools and other gadgetry, coupled with the Internet, your task has been chopped down in half.Nothing can beat the business or opportunity that MLM home business can give.Besides, how do you beat working at home in your blue jeans, never going to an office, and making more money than the people you might have worked for?Once an MLM business is established and well under way, a typical week might take 3 to 5 hours of some form of enjoyable work to keep your network running smoothly. Thats it. Your working day is finished.It does not take a rocket scientist to make a network work. There are also no magic bullets, books, software, devices, meetings, and tapes that can make it any harder or easier.Many years ago, just the thought of MLM affiliate programs, franchises and home businesses are enough to scare people off.The reason? All the extra hours that people have to put in to make things happen.There are also those MLM home business programs that say they are the best. Only to turn out bankrupt in an instant. This and other reasons of the same kind have marked MLM as phony and the people behind, not to be trusted.If these people only had to think for a while, they would have realized that there is no such thing as best program and best company. The concept of being the best is depending on the characteristics inherent that is shown and is approved by others.Reading, studying and learning about MLM home business is the most effective way. Then it would be now up to the marketer to think how he or she can input those learnings in his own MLM home business.In order to build your MLM home business, you need to understand one simple aspect. It is a business and definitely not a hobby. Also remember that nothing is free.So it is best to understand up front that you are going to spend some time and money. That simple.Understand also that things being offered for free are not likely to be useful and effective. If things are free then you probably will get free stuff that would not work.Find a product or service that you really like. Join a company that sells just that. Then build your own MLM home business using a system that can work using the internet.If this is like the other types of business, you will need the necessary business skills to run their new venture to ensure its success.However, an MLM home business marketer needs no special skills to run their multi-level system. Any skill a network marketer may need, they can learn while running their MLM home business based from their marketing plan.MLM home business is a smart business sense for anyone wishing to start a home-based trade.There are many benefits to MLM home business. It cost next to nothing to get started, you get a proven system like that of a franchise opportunity and you can be in profit in months rather than in years.Therefore, if you desire more income while still working a 9 to 5 job, or to build your retirement income then should seriously consider MLM home business as your vehicle for you and your familys financial well being.

When Is An Autoresponder Not An Autoresponder?

If you're new to internet marketing, you maybe wondering..."What the heck is an autoresponder?"Of course, some of the old hats out therereading this will scoff at that question.They'll LITERALLY say:"SCOFF! An autoresponder is a program thatautomatically sends out emails to your prospects!SCOFF, SCOFF!"Well, they're right. An autoresponder does,in fact, automatically send pre-written emailsout to people in a timely fashion.BUT...(And this is a big "but!")An autoresponder is actually much, much morethan just a program that sends out emails.It's actually...A COMMUNITY BUILDING TOOL.Lemme give you a quick breakdown in websitetraffic to explain what I mean...See, there are 3 types of website visitors...There are first time visitors.There are recurring visitors.And then there are ADDICTS.Recurring visitors and addicts will almostALWAYS buy more of what you have to sellthan first time visitors.So in order to cultivate these two typesof visitors, marketers want to buildCOMMUNITIES around their brand and products.You've heard of blogs, message boards, andcontent sites, right?These are all community building toolsdesigned to create recurring visitorsand addicts.But guess what?THEY ARE ALL INFERIOR COMMUNITY CREATIONTOOLS WHEN COMPARED TO A GOOD AUTORESPONDER.To quote Martin Lawrence:"BELIEVE that!"See, most people use their autorespondersWRONG.And the worst part is - they don't even knowthey're doing it.Blogs, message boards, and content siteshave the disadvantage of needing people to come to them in order to be effective.Emails are different.Emails go DIRECTLY to the people.You ever lure a dog closer to you with a pieceof food?Well, imagine the email is a piece of food,and your potential customer is the dog.You can take the time to have the dog cometo you to get the food...Or you can toss the food to the dog.In both situations, you're going to winthe dog's trust. But one is MUCH FASTERthan the other.Eventually the dog you toss the food towill start coming to you, while the otherdog will always be a bit wary.The same is true of email.So a good autoresponder will get you exposureto your customers, but more importantly, itwill begin to BUILD A RELATIONSHIP with them!And let me tell you something: Customer Relationships are VITAL to selling!The customer will get to know you, get to knowyour products, and get to know your company.And eventually, be it 2 days later or 2 yearslater, they will EVENTUALLY buy.Now, imagine if every first time visitor to yourwebsite joins your autoresponder.Because of your autoresponder sequence, I'm willingto bet that at least 20%-60% of them to becomerecurring visitors.And of that, maybe 10% become ADDICTS, if youincorporate a blog or message board into yoursite.That's when things get REALLY fun.But make no mistake about it: It all depends onhow you set up your autoresponder sequence!Do it right, you create a community of buyersaround your business.Do it wrong, and you're just wasting your timeand money.That's why I created the Email Rebel course.To teach you the RIGHT way to create anautoresponder sequence, and use your autoresponderto create the type of community you want.It is chock full of actual, HELPFUL information that can really benefit your business.Understand: I'm very disappointed with a lotof products that are out there.They're just video of talking heads in a seminarroom, or mindless interviews with nothing newto offer.And how many powerpoint presentation do we need?Jeesh!That's why the Email Rebel course is DIFFERENT from all the other stuff you see.Until next time...Rappin' Matt

Summary

When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change.